Role:
UI/UX Design
Duration:
3 Weeks
Outcomes
Business Outcome
Increasing online presence and engagement with industry professionals.
Improved Talent Showcase
Created a seamless platform leading to increased interest and collaboration opportunities.
Operational Efficiency
Reduced time and resources spent on website updates and maintenance.
Increased Client Acquisition and Retention
Furthered new client acquisition by positioning KWL as a forward-thinking management agency.
Overview
KWL Management, founded by industry veteran Kevin Liles, was a premier brand management firm representing a diverse range of artists and entertainers, including Trey Songz, Big Sean, and Mariah Carey. The company needed a digital platform that would showcase its talent roster, highlight achievements, and position KWL as a leader in entertainment management. Built on the no-code platform Wix, the new website aimed to be an engaging, visually dynamic space that reflected KWL’s expertise, its commitment to clients, and its influence within the industry.
Challenges
As a brand operating in the high-paced entertainment industry, KWL Management’s website had to achieve multiple goals:
• Captivate design that aligned with the high-profile nature of its clients
• Streamline information architecture
• Create responsive mobile experience
Approach
Using Wix, the approach focused on creating a high-impact design that was easy to manage and update. We structured the site with bold visual storytelling, user-centric navigation and responsive design. Collaboration with KWL’s team was central to ensuring that the brand's ethos and each client’s unique qualities were authentically represented on the site.
Solution
The KWL Management website was developed on Wix to deliver a visually dynamic and responsive digital presence that supports frequent content updates. Customizable profile pages were created for each client, showcasing their achievements, recent work, and media features. Animations and high-quality media brought the site to life, enhancing storytelling and drawing users into the KWL narrative. Wix was chosen as the CMS for its ease of use, allowing KWL to make swift adjustments and additions without relying on additional development support.
"We are in the business of changing clients lives and advancing their careers through holistic management."-Kevin Liles, Founder
Tommy Jacobson
