Role:
UI/UX Design
Duration:
4 Weeks
Outcomes
Adapt to Diverse Needs
We created a flexible design system that can be adapted across projects in Canvas.
User Feedback
The new agency direction was well received internally at Accenture.
Accessibility
The new internal website was made WCAG & ADA-compliant.
Visibility
Canvas was created to raise the creative profile of Accenture, making way for Cannes submissions and other awards.
Overview
Accenture Canvas is an internal creative agency formed from the merger of Accenture Creative and The POD. With a mission to amplify Accenture's stories, Canvas unites a global team of creatives across writing, visual design, video, animation, marketing, and communications to bring Accenture’s narratives to life. By capturing the essence of Accenture’s work and values, Canvas serves as the heart of storytelling within the organization, ensuring every narrative is impactful, authentic, and memorable.
Challenges
The challenges surrounded establishing a cohesive, collaborative identity that fully leveraged the strengths of Accenture Creative and The POD. This includes:
• Ensuring that digital assets set the tone for upholding the storytelling standard across channels
• Cross-functional collaboration between the POD and Accenture creative
• Creating a flexible design system that could meet the diverse storytelling needs of a global organization
Approach
Canvas focused on building a strong, unified identity starting with the internal website and digital assets. The creative exploration cultivated a workspace where ideas could thrive. Cross-functional teams were organized around strategic objectives to create a new agency that elevated Accenture’s mission and brand voice.
Solution
Accenture Canvas emerged as a dynamic creative agency, delivering impactful, narrative-driven content that celebrates Accenture’s diverse stories. The unified team created media-rich experiences, from immersive digital campaigns to compelling video narratives, that resonated with audiences globally. Canvas prioritized flexibility, allowing teams to adapt content to each region’s unique needs and channels while maintaining brand integrity. Through this collaborative, insight-driven approach, Canvas has successfully elevated Accenture’s brand storytelling, establishing it as an essential resource for impactful communication across the organization.
"We're a creative team that pushes boundaries with innovative thinking and combines technology with human ingenuity." — Greg Kaplan Chief Creative Officer
Tommy Jacobson
