Role:
UI/UX Designer
Duration:
4 Weeks
Outcomes
Elevated Brand Presence
Positioned Exotica by Fancatti as a modern luxury brand with an elevated digital presence.
Increased Buyer Engagement
The intuitive, user-friendly design encouraged buyers to spend more time exploring the collections.
Efficient Build
The use of Wix’s no-code platform streamlined the development process, delivering a high-quality site in just four weeks.
Overview
Exotica by Fancatti is a Colombian-based luxury brand specializing in handbags, boots, accessories, and women’s shoes crafted from exotic leathers and premium fabrics. Known for their impeccable craftsmanship and sophisticated designs, the brand sought to create a catalog website to showcase their product offerings to buyers and establish a digital presence that matched their high-end appeal.
Challenges
Asset Organization: Transforming a vast inventory of product assets into an intuitive, visually-appealing catalog experience
Luxury Presentation: Ensuring the website design reflects the brand’s premium positioning and craftsmanship
Ease of Use: Creating a streamlined, user-friendly browsing experience for potential buyers on a no-code platform
Approach
Crafting a digital experience that exudes luxury and sophistication, I developed an elegant design language for the website, featuring a monochromatic palette, high-contrast layouts, and rich imagery. Products were meticulously organized into clear, distinct categories—handbags, shoes, and accessories—ensuring intuitive navigation and a seamless browsing experience. To immerse users in the brand's world, I prioritized full-width product imagery paired with interactive hover effects, showcasing textures and details that captivated buyers. Leveraging Wix’s no-code platform, I efficiently built a responsive, high-quality site that seamlessly combined style with functionality.
Solution
The final catalog website for Exotica by Fancatti delivered a sleek, visually-engaging digital experience. The homepage highlighted the brand’s ethos with a bold hero banner featuring signature products. Each product category was displayed with intuitive navigation, allowing buyers to explore collections with ease. High-resolution images and minimalist layouts emphasized the exotic materials and intricate craftsmanship of the products. The site also included a contact form for inquiries, creating a direct communication channel for buyers.
Tommy Jacobson
