Role:
UI/ Visual Design
Duration:
1 Week Sprints
Outcomes
Increased User Engagement
Design led to higher time-onpage metrics and lower bounce rates
Positive Partner Feedback
Each partner page represented was positively received and fostered stronger relationships
Greater Conversion Potential
Positioned partner pages as touchpoints for prospective clients and partners interested in IBM’s solutions.
Overview
IBM’s Partner Pages were created to highlight IBM's collaborations with industry-leading partners such as BMW, L'Oréal, Honeywell, and AT&T. These pages showcased how IBM’s expertise and technology helped these partners achieve transformational results. As the UI/Visual Designer, I designed a visually compelling and user-friendly experience that celebrated IBM’s partnerships, underscored the value of IBM's solutions, and fostered deeper engagement with current and prospective partners.
Challenges
Designing the IBM Partner Pages presented several key challenges:
• Consistency tailored to individual brands while still aligned with IBM’s brand guidelines.
• Effectively conveying each partner’s unique success story
• The pages needed to appeal to a broad audience, including executives, potential partners, and clients from varied industries
Approach
To address these challenges, I took a strategic approach centered on flexibility, brand alignment, and visual storytelling. IBM’s design system has a modular structure which allowed for consistency while I customized each partner page with unique imagery, content emphasis, and brand accents.
Solution
The IBM Partner Pages were designed as visually engaging, branded experiences that showcased each partner’s unique story and IBM’s impact. By incorporating custom visuals and data-driven storytelling elements, each page highlighted measurable outcomes, client testimonials, and interactive features to keep users engaged. A modular design system allowed for brand consistency while adapting to each partner’s unique identity. The responsive, user-friendly layout provided intuitive navigation, creating a seamless experience that both celebrated IBM’s role and offered an inviting platform for prospective clients and partners.
Tommy Jacobson
