Role:
UI/UX Designer
Duration:
2024
Outcomes
Increased Repeat Usage
Ease of access to favorite local spots contributed to high retention rates
User Satisfaction
Users responded positively to Bitecycle’s eco-friendly delivery options
Accessibility
The new design was made WCAG & ADA Compliant.
Enhanced Brand Differentiation
unique focus on sustainability and local curation helped it stand out in a competitive market
Overview
Bitecycle is an international food delivery service aimed at transforming urban dining through faster, more sustainable delivery options that connect users with local favorites. With a curated selection of local eateries and eco-friendly delivery options, Bitecycle provides a seamless and enjoyable user experience for city dwellers. As the UI/UX Designer, I was tasked with creating an intuitive, efficient, and visually engaging app interface to support Bitecycle’s international launch and mission to enhance urban dining experiences.
Challenges
• Localized User Experience: Designing a consistent yet adaptable experience for diverse urban markets worldwide.
• Sustainability Integration: Embedding eco-friendly options and promoting Bitecycle’s sustainability efforts within the app.
• Competitive Differentiation: Building unique, user-friendly features to stand out in a crowded market.
Approach
• Localized UI: Created a flexible interface adaptable for language, currency, and regional preferences. • Sustainability Features: Included eco-friendly delivery options and sustainability prompts to encourage greener choices. • Streamlined Navigation: Designed intuitive navigation with quick access to top local picks, recent orders, and real-time tracking.
Solution
The final design for Bitecycle provided a responsive, visually engaging app that catered to users’ urban dining needs while emphasizing Bitecycle’s sustainable mission. The app featured a clean interface with quick access to favorite local eateries, realtime order tracking, and customizable delivery preferences, including eco-friendly options. The “Local Favorites” and “Top Picks” sections offered curated restaurant selections, enhancing user engagement with the best local cuisines. Bitecycle’s commitment to supporting local businesses was highlighted through dedicated restaurant profiles, encouraging users to connect with and support their community.
Tommy Jacobson
