Role:
Packaging, Brand Identity
Duration:
2022
Outcomes
User Satisfaction
Customers appreciated the quality of both the product and packaging,
Improved Online Sales Performance
The visually engaging packaging and product presentation increased click-through rates and conversions on Amazon
Enhanced Brand Differentiation
Consistent branding across platforms strengthened Luxitude’s image as a premium lifestyle brand.
Overview
Luxitude is a premium lifestyle brand offering a range of elegant travel & personal grooming accessories that combine style, durability, and functionality. Sold through both its e-commerce site and Amazon, Luxitude appeals to modern travelers who value both quality and aesthetics. As the Brand Identity and Product/Packaging Designer, I was responsible for creating a cohesive brand identity and packaging design that captures Luxitude’s essence, elevates its market presence, and enhances the customer experience.
Challenges
• Consistent Brand Experience Across Platforms: Ensuring that Luxitude’s branding felt cohesive across its website, Amazon listings, and product packaging.
• Appealing to Online Shoppers: Designing packaging that stands out in digital marketplaces, conveying Luxitude’s premium quality and unique features.
• Practical Yet Stylish Packaging: Creating packaging that reflects the brand’s sophistication while being functional and protective during shipping.
Approach
• Cohesive Brand Identity: Created a refined, minimalist brand with a sleek color palette and elegant typography to reflect Luxitude’s premium image. • Digital Appeal: Designed packaging and visuals optimized for the Luxitude site and Amazon to stand out in digital marketplaces. F• unctional Packaging: Developed stylish, durable packaging that protects products and enhances the customer unboxing experience.
Solution
The final brand identity and packaging design for Luxitude presented a premium, cohesive image that aligns with its lifestyle brand ethos. The minimalist packaging design used quality materials, clean typography, and a neutral color palette that reflects Luxitude’s sophistication. On Amazon and the Luxitude website, high-quality product visuals and lifestyle imagery were used to showcase product features, giving online shoppers a clear sense of the product’s premium quality and style. Packaging was designed to be both durable and visually pleasing, ensuring a memorable unboxing experience.
Tommy Jacobson
