Role:
Lead UI/UX Designer
Duration:
2-3 Week Sprints
Outcomes
Accessibility
The new design was made WCAG & ADA-compliant.
User Feedback
The microsites elevated client presentations and were well received.
120K
Saved $120K by building bespoke microsites in-house for client teams.
360°
Securing additional business for client accounts toward Accenture’s 360° value goals.
Overview
Storied is a low-code platform designed to deliver media-rich, interactive presentations tailored to client account teams at Accenture. Storied provides an elevated alternative to traditional PowerPoint presentations, enabling teams to create visually engaging, dynamic microsites that enhance client presentations. With its accessible, no-code interface complemented by light HTML and CSS capabilities, Storied empowers teams to craft bespoke experiences that captivate clients and differentiate Accenture’s approach.
Challenges
Presentation tools like PowerPoint limited the ability to provide personalized, visually impactful experiences. Microsites needed to:
• Be both engaging and adaptable
• Support RFP, POC and oral presentations
• Have seamless user experiences across devices and browsers
Approach
The design and development approach for Storied centered around Lean UX for its flexibility. The platform was used to tell stories and drive messaging efforts. Sites needed media integration, responsive design and features that supported interactive assets. Feedback with client account teams was vital to iterating designs during these 2-3 week sprints.
Solution
Storied microsites became a game-changer for Accenture’s client presentations. The platform's drag-and-drop functionality, combined with options for media-rich content and customized CSS styling, allowed account teams to quickly tailor presentations for client needs. These microsites improved storytelling and messaging efforts by enabling richer interactivity, and integrating visuals, videos, and animations. Each microsite could be customized to the client’s brand, with the flexibility to adapt as project details evolved. Storied empowered account teams to move beyond static slides, creating dynamic and memorable presentations that elevated Accenture’s client engagements.
Storied understands that storytelling is a differentiator for marketing teams because content that engages leads to better sales.
Tommy Jacobson
