Role:
Brand Identity
Duration:
2024
Outcomes
Positive Customer Response
Feedback highlighted the brand’s refined look
Enhanced Market Positioning
Establishing a unique, luxury brand with a bold, architectural identity that stands out in the furniture industry..
Increased Brand Recognition
The cohesive visual identity enhanced brand visibility and appeal to high-end customers and design enthusiasts.
Overview
Brutalist Home is a luxury furniture brand that draws inspiration from architectural minimalism and monumental design, blending these elements with technology to suit modern, upscale living. Brutalist Home’s aesthetic is bold yet refined, reflecting a commitment to minimalist design principles and the integration of innovative functionality. As the Brand Identity Designer, I was responsible for developing a visual identity that captured Brutalist Home’s architectural inspiration, luxury appeal, and modern sensibility.
Challenges
• Architectural Inspiration: Translating bold architectural themes into a refined luxury furniture brand.
• Minimalism Meets Monumental Design: Balancing the boldness of brutalist style with clean, modern minimalism.
• High-Tech Luxury: Incorporating technology elements that align with an upscale, modern aesthetic.
